Bai Brands is a beverage company founded in 2009 in Princeton, New Jersey, by entrepreneur Ben Weiss.[1] Weiss started Bai after he learned about the coffeefruit – the fruit that surrounds the outside of the coffee bean — and decided to use it to create a new brand of beverages.[2] The company offers a line of low-calorie soft drinks (including sodas, bottled water, iced tea, and non-carbonated fruit-flavored drinks) sweetened with erythritol and rebaudioside A (stevia leaf extract), ascorbic acid, and extract from coffeafruit harvested in Indonesia; its flavors typically are identified by the name of an exotic locale along with the natural fruit flavor used. Its flagship product is Bai Antioxidant Infusions.[3] In 2015, it launched a brand of bottled water called Bai Antiwater.[4]
Big thanks to Snafu studios, director Filip Engström, Producer Francesca Lentini and everyone else involved.
The campaign was shot in LA 2024 and lensed by DoP Per Ekberg, setdesigner Jason Dawes, grade Oskar Larsson.
Syndicate was on the project to create some elaborate CG set extensions and other things.