A true Syndicate production form concept development to finnshed filmed print. 

The campaign goal for this project was to stir interest for Gröna Lund´s new web based booking system “Jetpass”.  A system that would allow park visitors to earn discounts and fast lane access to popular rides if they pre-pay their parkvisit.

“The lund” a concept where all the park attractions roam free in paradise, without   worries… But as in every paradise there is trouble. The Jetpass system cause stress among the the park attractions. The childrens ride – the ladybug train for example, she’s simply not fast enough to qualify as a Jetpass ride.