Gröna Lund – JetPass

Gröna Lund – JetPass

The campaign goal was to stir interest for Gröna Lund´s new web based booking system “Jetpass”.  It was created in order to allow park visitors to earn discounts and fast lane access to popular rides, if they pre-pay their visit.

“The lund” a concept with a world where all park attractions roam free from worries… But as in every paradise there is trouble in paradise. The Jetpass system causes stress among the the park attractions. The childrens ride – the ladybug train for example, she’s simply not fast enough to qualify as a Jetpass ride. 

Just as the campaign was all done and delivered the pandemic hit the world and the first and pretty much only corona restriction implemented here in Sweden was tivoli restrictions. So sadly this little gem campaign of ours got shelved. Now when this corona things seams to have passed we are looking for a contact. Want reach Disney to see if the might need some animated park rides, we would be happy to recycle… 🙂

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Grönalund - Jetpass 45s

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Gröna Lund- Jetpass 30s

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Gröna Lund - Jetpass Before & After VFX

Jetpass poster
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Gröna Lund - Jetpass Instagram