This film was published on a freshly started TIKTOK account that had zero previous friends, followers, likes or comments. Then without any kind of boosting or traffic directing the film went viral. No joke, it spread like wildfire, gathered more than a million views, over 50k likes, 3000 account followers and a insane amount of positive comments. Such ratio for likes per view and the amount of positive response is more than rare for a commercial, even more so on the given platform and considering this is not Kim Kardashian showing her latest stuff, but car windshield replacement advert.. Still the film got such remarkable attention among the young tiktok audience. For us this is the true testament, advertising awards and marketing test, please hold our beer, for future reference TIKTOK is the lackmus for good advertising, throw it at the TIKTOK wall and if it sticks then it´s good, if not, then you likely did not syndicate enough. 😉